What is Social
Marketing?
Social Marketing Changes Behavior.
Beyond
traditional marketing or advertising… social marketing sells ideas to
motivate healthier behaviors. Our commitment to
authentic social marketing campaigns reflects skill in the
discipline and science. We fuse
adult learning theory, market research, facilitation of community
partnerships, and training to create sustainable campaigns.
Why Social
Marketing?
Social Marketing frames its focus on
the whole consumer in his or her world.
We place our clients and
their clients front and center,
and meet people where they are.
Whether hanging out
in bowling alleys, nail salons, clinics, offices, barbershops, day labor
centers or schools, we ask audiences what they
believe, perceive, know, feel,
want, or need. How do they
learn, who do they listen to, and where do they look for information?
We make data come alive. We
always listen before we create.
We apply our research findings in creative but practical ways.
Then, we field-test and refine. The
combination yields eye-opening reports and form the basis on engaging people
in relevant and persuasive ways.
We add 3 P’s to the Traditional 4 P’s of Marketing:
Partnerships, Programs & Policy.
Often,
our findings illuminate the need for marketing partnership, program
development or changes, or even work that may need to be done with public
policy.
To that end, we have
facilitated public–private partnerships, and have
put the right tools into the right
hands—those with influence, reliability, and position—to best educate the
public about their community’s health and well being.
We engage local
influential's to whom our audiences tune in to, trust, or will follow.
Our
user-friendly marketing tools help partners reach audiences, and if they
need additional training or technical assistance, we provide it.
